At AromaCare, we believe that the heart of great care lies in the people who deliver it. Meet the dedicated team that’s providing professional compassionate care in the comfort of your home.
To be the best I can at ensuring everyone gets the best care and support possible.
My passion for care began at a young age, around 9 or 10 years old. With my parents originally from Doncaster, South Yorkshire, I spent all my school holidays visiting my grandparents there. Just down the road from their house was a residential care home, where I would spend almost every day. I loved sitting with the residents, serving tea, and joining in activities like singing and crafts—it quickly became a part of me.
This passion stayed with me all through my teenage years and upon leaving school I continued to college to study pre- nursing with the intention of one day becoming a nurse, however the formality and lack of time allowed to spend with the patients deterred me as my idea of caring was far more than clean sheets and writing reports.
So I began my journey into what really mattered to me, I started working in the community as a care worker in Coventry which I enjoyed for a number of years working my way up to a team leader and mentor for new care staff, this became untenable once I started my family so I found an alternative role in residential care where I could work evenings and nights again starting off as a carer, promoted to senior care and then deputy manager. During this time the home manager became unwell so I took over the day to day management of the home until she was well enough to return, often taking the children with me ( where Lauren started her love of care).
My career spans over 35 years working in all aspects including:
1. Community Care
2. Residential Care
3. Nursing home care
4. Hospital Agency Care
I started up a new domiciliary care agency from scratch obtaining a CQC rating of Good in the first inspection, Qualified to AET award to train care staff, hold a level 5 in health and social care along with a large portfolio of CPD which pretty much takes me to now – Head of Service at Aroma Care and a registered manager for the Warwickshire and Gloucestershire branches ensuring and maintaining compliance in accordance with our registration alongside mentorship for office staff to improve their knowledge base whilst ensuring each location is delivering care of the highest standard.
I don’t care who you are or where you are from, you deserve care.
I am currently the registered manager for the Northamptonshire branch also overseeing our Leicestershire branch. I have been with Aroma care for 3 years now and together we have met some wonderful people including staff, service users in the community and also other professionals. I am fully qualified in leadership and management to Level 5.
I am proud to say that my Northamptonshire branch is accredited in “The Gold standards end of life care” This has enabled us to build an end of life team which consists of fully qualified care workers so we can support any individual in choosing to die at home with dignity and outstanding care.
We are currently working towards being accredited in Autism training. We enjoy our users coming to our welfare room, we have craft days, music sessions, and interactive days- We try to have as much fun as possible and we are all involved. I am proud to work alongside all of my care staff who deliver all care with a smile on their face.
My main objective within my role is to ensure high quality of care and that our service users’ needs are being met to the highest standard alongside ensuring my care worker welfare is paramount.
I don’t care who you are or where you are from, you deserve care.
I am currently the registered manager for the Northamptonshire branch also overseeing our Leicestershire branch. I have been with Aroma care for 3 years now and together we have met some wonderful people including staff, service users in the community and also other professionals. I am fully qualified in leadership and management to Level 5.
I am proud to say that my Northamptonshire branch is accredited in “The Gold standards end of life care” This has enabled us to build an end of life team which consists of fully qualified care workers so we can support any individual in choosing to die at home with dignity and outstanding care.
We are currently working towards being accredited in Autism training. We enjoy our users coming to our welfare room, we have craft days, music sessions, and interactive days- We try to have as much fun as possible and we are all involved. I am proud to work alongside all of my care staff who deliver all care with a smile on their face.
My main objective within my role is to ensure high quality of care and that our service users’ needs are being met to the highest standard alongside ensuring my care worker welfare is paramount.
Whatever you do ensure you leave a smile on someone’s face.
I’m a Care Manager at the Warwickshire branch with over 10 years of experience in white-collar roles including 5 years in management.
I started as a carer, gaining 3 years of hands-on experience, and worked my way up to my current role.
I recently completed a Level 5 Diploma in Adult Care and also hold a degree and multiple professional diplomas.
To leverage my experience and expertise in care management to deliver compassionate, patient-centered solutions that optimize health outcomes, and enhance overall quality of life. Passionate and advocate for patient needs, and ensuring the efficient delivery of tailored care services.
Highly motivated, adaptable, and dependable professional with excellent interpersonal skills and a confident demeanor. Skilled in managing branch offices within the healthcare sector. Demonstrates a proven ability to identify opportunities for improvement and implement impactful solutions. Committed to achieving results and driving organizational success
Treat others like how you wish to be treated.
My role as Care Manager in Gloucestershire is to manage compliance in the branch and support the Care Coordinator in his role whilst also working as part of a multi agency team within Gloucestershire with social services and other community teams to ensure the best support for our service users.
Treat others like how you wish to be treated.
My role as a Service Quality Officer is to attend all four branches and assess the compliance of the branches in regards to their monitoring, incidents and accidents, medication monitoring and general handling of complaints or grumbles. My job also entails attending all quality monitoring and CQC visits to represent senior management and answer any questions they may have in regards to monitoring and compliance processes. I carry out mock inspections on branches periodically to ensure branches are prepared for upcoming or scheduled inspections with different organizations and ensure hourly compliance with overseas sponsored workers weekly for the home office. I instill the importance of following policies and processes and ensuring all management staff and care workers across all four branches and if there is any lack of information I offer to provide support to bring people up to date with anything they may be struggling with.
I work under The Head of Service, Alison as part of senior management and have worked within Aroma care since 2015 working upwards from a care support worker up to senior management over the years.
My background prior to Aroma care is in Pharmaceuticals and i am a qualified pharmacy technician working for a well known Pharmacy for a number of years , since joining Aroma care i have completed all mandatory trainings annually along with Oliver Mcgowan training more recently but as well as this i am also trained in:
1. Specialist feed training ( PEG and RIG feeds)
2. Extended continence training
3. Diabetes management
4. Extensive Palliative care training
5. Medication management training
6. NVQ 3 and currently finishing 7. NVQ 5 in health and social care
7. Currently registered to train in Phlebotomy – Booked for July 2025
As a Service Quality Officer my priority is to ensure service is of the highest quality and ensure service user and staff safety is paramount at all times, to prevent service falling short I still to this day attend to calls if need be as service users will always be at the forefront of my mind and ensuring they have the access to the care they need.
At Aroma Care we value our commitment of being an outstanding care provider of high quality standards recognized by local councils, health and social care stakeholders and most importantly you, the families we care for. We have strong partnerships inclusive of the local authorities, across all of our four locations and we also collaborate with public volunteering and commercial sector organizations to make sure that our methods surpass standards of quality control.
“The more you work in care, the more you feel you need to make a difference in someone’s life.” Danai Maraura – Care Coordinator Gloucestershire
We pride ourselves on being a Top Employer and making sure your role is not only rewarding and fulfilling, we encourage personal growth, self-esteem and the promotion of overall well-being for our care workers. We promise to offer continuous training, sincere recognition, and steadfast support to foster your brilliance.
Aroma Care actually cares for you, it is the essence of who we are, a family that has a genuine desire of delivering care to everyone. We go above and beyond for everybody. It does not matter who you are, where you are from, we treat everybody the same.
Ensuring respect and dignity for care workers is most important to us. Acknowledging their hard work with respect means recognizing their contributions, valuing their skills, and providing them with a supportive and dignified work environment. Additionally, we understand that life can be unpredictable, and commitment issues may arise. Therefore, we offer flexible schedules to accommodate our care workers’ varying commitments and personal circumstances. By honoring their dedication and treating them with the dignity they deserve, we foster a culture of mutual respect that empowers care workers to deliver the highest standard of care to their clients.
We have that never ending channel of knowledge coming in. There’s always room for improvement. Everyone has got room for improvement. We always make sure that our service is safe, that our service is caring, that our management and care teams are responsive. Any changes that we make, or any day-to-day processes are effective, and that from the management team to every staff member, everyone is well led.
Registered/ Branch Managers are supported by senior management including our hands-on nominated individual, to continue their professional development. We have an open door policy for people coming from different backgrounds. Our management team is composed of former registered nurses, former care workers, those from the pharmaceutical, social and healthcare backgrounds, with a common goal to provide exceptional care.
"I have worked at a school for disabled children, I've worked in an orphanage, …With Aroma Care I feel like I am at the right place, doing something that I love, that I enjoy doing."
We understand that inviting someone into your home is a significant decision, and we are committed to providing the highest standard of personalized care with empathy and respect. Our dedicated care workers are trained to offer support, companionship, assistance tailored to your unique needs and a genuine commitment to enhancing your quality of life so that you and your loved ones can find peace of mind, knowing that you are in safe and caring hands.
In our care company, accountability is the cornerstone of our commitment to excellence in health and social care. We believe that every member of our team must take responsibility for their actions, whether the outcomes are positive or negative. Our focus is not on assigning blame but on collaboratively identifying solutions and implementing improvements. By fostering a culture of accountability, we ensure that we consistently deliver the highest quality of care across all our branches. This dedication to continuous improvement enables us to uphold the standards of care that our clients and their families deserve.
At Aroma Care, we believe consistency is crucial to providing exceptional care. We ensure that every care worker is fully supported and well-prepared, understanding their responsibilities and the preferences of our clients from the detailed care assessment plans. We maintain consistency even during staff changes or absences by ensuring seamless handovers and clear communication. Regular care workers receive appropriate relief, and in emergencies, familiar substitutes step in. This approach ensures continuous and consistent care, with caregivers always aware of our clients’ needs and preferences.We also understand that timely care is crucial to its effectiveness because even the best care loses its impact if it’s not provided at the right time. Ensuring our staff are always on time is a top priority.
We prioritize consistency and preparedness. Each double service plan has two regular care workers and two regular relievers to ensure that there is always a familiar backup available in case of emergencies. To maintain continuous care, we schedule our care workers so that at least one main care worker and one reliever are always on duty, avoiding simultaneous absences. We also ensure our care workers are well-informed about their clients, including preferences and needs, through comprehensive care plans. In emergencies, familiar substitutes step in seamlessly, supported by clear handovers and clear communication. We involve families in the care process, keeping them informed and ensuring their input is incorporated into care plans, providing peace of mind and quality care.
We value feedback from care workers, social workers as it helps us improve our services. After the initial assessment, we regularly check in with clients to gather feedback and identify any changes in needs. Compliments are shared with caregivers to boost morale. Open communication allows clients and families to relay concerns promptly. Feedback from external organizations is also considered to enhance our services. Client feedback often leads to positive changes, ensuring we maintain high standards of care and client satisfaction.
At Aroma Care, we believe in creating a nurturing and supportive environment where Together we Thrive. Joining Aroma Care means becoming part of a compassionate and dedicated family that values each individual’s unique skills and contributions. We are committed to continuous professional development, offering ongoing training and growth opportunities to ensure our staff excel in their roles. Our multicultural and inclusive workplace fosters collaboration, respect, and understanding, making it a rewarding place to work. By joining Aroma Care, you’ll have the chance to make a meaningful impact on the lives of our clients while being part of a company that genuinely cares about your well-being and professional success.
Our team comprises individuals from various cultural backgrounds, bringing in different perspectives, experiences, and skills. This multicultural environment fosters innovation, empathy, and understanding, enabling us to value and respect each team member’s unique contributions, we create a supportive and inclusive workplace where everyone feels valued and empowered. Our commitment to multiculturalism ensures that we not only meet the diverse needs of our clients but also enrich our company culture and community.
"I didn't start as a quality officer. I started as an administrator. So I've been with aroma care since it started, and worked my way up."
"Most of us in management started off as carers, and we were trained to build up to whichever level we are."
At Aroma Care, we prioritize the growth and development of our team members. We offer comprehensive training programs designed to enhance skills, knowledge, and competencies in the field of care. The Care Certificate is still a required training to be completed within 6 months of starting employment. Our commitment to continuous professional development ensures that our staff stays up-to-date with the latest best practices and industry standards. We provide opportunities for both formal training sessions and on-the-job learning experiences, empowering our team to deliver the highest quality care to our clients. By investing in our employees’ development, we not only improve the quality of our services but also foster a culture of excellence and personal growth within our organization.
Mandatory Training: For your reference: the core, mandatory online training courses for new starters
consist of:
1. Care Certificate Standard 1 – Understand Your Role
2. Care Certificate Standard 2 – Your Personal Development
3. Care Certificate Standard 3 – Duty of Care
4. Care Certificate Standard 4 – Awareness of Equality, Diversity and Human Rights
5. Care Certificate Standard 5 – Work In A Person Centred Way
6. Care Certificate Standard 6 – Communication
7. Care Certificate Standard 7 – Privacy and Dignity
8. Care Certificate Standard 8 – Fluids and Nutrition
9. Care Certificate Standard 9 – Dementia Awareness
10. Care Certificate Standard 9 – Learning Disabilities Awareness
11. Care Certificate Standard 9 – Mental Health Awareness
12. Care Certificate Standard Number 10 – Safeguarding Adults
13. Care Certificate Standard Number 11 – Safeguarding Children
14. Care Certificate Standard Number 12 – Basic Life Support
15. Care Certificate Standard Number 13 – Health and Safety
16. Care Certificate Standard Number 14 – Handling Information (Information Governance)
17. Care Certificate Standard Number 15 – Infection Prevention and Control
18. Catheterisation
19. COSHH
20. The Mental Capacity Act and Liberty Safeguards
21. Lone Worker Essentials
22. Medication Management in Social Care
23. Fire Safety Awareness
24. Moving and Handling People
25. End of Life (Adults)
26. Oliver McGowan Course
27. Infection Prevention and Control
Upon completion of trainings:
1. 3-day Shadowing
2.Office based induction
3. System training: How to use Access Care Planning (or Electronic Monitoring) app.
The new care worker will work towards being accredited with the ‘Care Certificate’ within the first 6 months’ of employment (this coinciding with the probationary period).
We are also working in close collaboration with Local Authorities for classroom based / face-to-face specialised training (e.g. PEG feed, Stoma Care, Moving and Handling, First Aid, Mental Health First Aid etc.).
The most important way we can invest in people is through training and continuous professional development. We offer support with access to higher learning i.e. Health and Social Care Diploma from level 2 to 5.
At Aroma Care, we are dedicated to providing specialist training to meet the unique needs of our clients. Whether it involves moving and handling specific equipment or caring for clients with special needs such as autism, seizures, or complex conditions, we ensure our care workers are fully trained. When a client requires new equipment, we arrange for an occupational therapist to demonstrate its use to our carers.
We collaborate with community teams to offer specialized training to all our staff members. For example, if a client has a specific need and struggles to find appropriate care, we source the necessary training to provide the required care. Our goal is to always meet the needs of our clients ensuring the highest standard of care, even if it means seeking additional training or resources. This commitment to specialist training ensures our care workers are well-prepared and confident in delivering exceptional care.
Our shadowing program pairs new employees with experienced Senior Care Workers or Care Workers for three days. On the first day, new recruits observe without performing any tasks. Over the next two days, they gradually take on care tasks under guidance. This hands-on training follows the completion of online courses and helps new recruits apply theoretical knowledge in real situations. It also introduces them to clients and fosters trust. Shadowing builds confidence, as new employees familiarize themselves with their roles and clients before working independently. The program concludes with professional feedback from both the experienced carer and the new recruit, ensuring a thorough understanding and integration into the care team.
Coventry & Warwickshire: 01926 910 622
Gloucestershire: 01452 643 031
Leicestershire: 01163 440 246
Northamptonshire: 01604 926 066
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Aroma Care People LTD, trading as Aroma Care
Company number: 09779939
Address: Dale House, The Hollow, Lutterworth, Leicestershire LE17 4BL
CQC Provider ID: 1-2218557507
